A young person wants a licence. They ask at three places, compare prices, and choose. Half of those conversations could happen on a website.
What they look for
- Total price — everything included, not "from 15,000"
- What is included — theory, driving hours, exams, book
- How many hours — and the cost of extra ones
- When the next group starts
- Which categories
Hidden costs kill trust
If the listed price is 15,000 and it ends up 22,000, that person will tell everyone.
Instructors are part of the choice
Especially for women and older learners. Showing them by name and photo helps.