A German company looks for a parts supplier. Their buyer searches, opens ten websites, and shortlists three for quotes. Whether you are among those three depends on what they see in the first thirty seconds.
What an industrial buyer looks for
- What exactly you make — with technical data, not general words
- Capacity — how much per month, how soon after an order
- Certificates — ISO, CE, whatever applies to your sector
- Machinery — what you work with shows what you can do
- References — who you supply, if you are allowed to say
In English, not only Macedonian
If you export or want to, the English version is not an extra — it is the main one.
Speed is part of the impression
A buyer opening ten sites has no patience. If yours takes five seconds to load, they close it before seeing what you offer. That is not design — that is the server.